Betfair signs with Ronaldo Phenomenon as brand ambassador

Ronaldo Nazario de Lima, a football legend in Brazil, is the newest addition to the Betfair staff, which offers online poker and sports betting. On a memorable day for the fan, in June 2002, the fifth world title won by the Brazilian squad in Japan, "Phenomenon" joined the firm as the brand's new ambassador.

Betfair signs with Ronaldo Phenomenon as brand ambassador image

Ronaldo is not the first Brazilian to sign with Betfair International. Rivaldo, a teammate from the 2002 World Cup victory, also serves as a brand spokesperson. They will work with Betfair to create a variety of premium activations and content that will be made available in the future.

“We are delighted to welcome Ronaldo to our hall of ambassadors. Along with Rivaldo, we have two of the best Brazilian players who made history for the country. For Betfair, every result is possible, and Ronaldo perfectly translates the message of having faith and believing that any result can happen on and off the pitch,” said Kimberley Daly, Managing Director of Betfair International. “With high caliber ambassadors like Ronaldo and Rivaldo, Betfair is even closer to passionate Brazilian sports fans and we are very excited to be able to deliver the most premium experiences a betting company can offer its customers.”

Betfair International is the official sponsor of the Conmebol Libertadores and Sudamericana, the second-most successful club championship in South American football, in addition to holding the name rights to the Campeonato Carioca in the 2022 season.

In May of this year, Betfair International and Palmeiras, a Brazilian club team, agreed to a sponsorship deal. The agreement includes complete sponsorship of Palmeiras' women's football team for the following two years as well as authorized and exclusive digital content on the club's channels.

“Joining the team of Betfair ambassadors is an honor, I will wear, once again, the same shirt as Rivaldo, something we did 20 years ago and makes us very proud to this day. I have no doubt that this partnership with Betfair will bring many amazing experiences to football fans. In a year of World Cup, fans can expect a lot of news from Betfair and Ronaldo together, since every result is possible”, commented the Phenomenon.

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