Germany has granted Entain five new iGaming licenses.

One of the most well-known international sports betting, gaming, and interactive entertainment groups, Entain plc, has received five licenses from Germany's State Administrative Office of Saxony-Anhalt. Read the full article to know more.

Germany has granted Entain five new iGaming licenses. image

Entain currently serves all of Germany with its gaming and poker services. The company was a huge success for the Group because it was granted all of the licenses for which it had applied. These licenses will allow its brands, Bwin, Ladbrokes, and Sportingbet, to provide players with exclusive gaming experiences. Additionally, players will have access to a selection of poker games through Bwin and Ladbrokes.

Each of the five licenses awarded has a five-year tenure. The fact that Entain is the first licensed provider of online poker services should be emphasized.

Under each of its brands, Entain already holds the necessary licenses to provide online sports betting services. These new licenses will enhance the company's already dominant position as the undisputed market leader in Germany's gaming and sports betting sectors.

“We’re delighted to now have our licenses for gaming and poker services in the regulated German market, enabling us to offer and market them to our customers.

It is an important and welcome step towards achieving the goal of a fully regulated online betting and gaming market in Germany. Only through such regulation and its enforcement will we avoid the reality of customers going to the black market where there are none of the safeguards that reputable operators such as Entain guarantee.”, said Robert Hoskin, Entain’s Chief Governance Officer.

Developing into a leader:

One of the biggest gaming and sports betting companies in the world, both online and off, is known as Entain Group. In Luxembourg, the business was established in 2004 as Gaming VC Holdings S.A. It quickly spread throughout other international markets, including Malta, Australia, the UK, and many others.

Sports betting, casino, poker, and bingo are just a few of the many online services that are provided by the business. Some of the largest names in the sector, including Ladbrokes, Coral, BetMGM, Bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala, and Foxy Bingo, operate under its management.

In December 2020, the firm underwent a comprehensive rebranding, and the new name GVC Holdings became official. The company's desire to become the industry leader globally is reflected in the new name, Entain Group.

These new licenses are the greatest method for the Group to solidify its position as the industry leader given that it already has licenses for several markets and operates in more than 20 countries worldwide.

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Author:  Charles F Jr is a poker and crypto enthusiast who writes about online poker since 2020, also a translator for Portuguese & Spanish.