Lex Veldhuis Joins GGPoker

GGPoker has strengthened its presence in the poker streaming scene by signing Dutch professional Lex Veldhuis as its newest ambassador. Announced on November 3, 2026, the partnership makes Veldhuis the first-ever Global Streaming Ambassador and adds him to the room's GGTeam roster.

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The move marks a new chapter for one of online poker's best-known streamers following the end of his long-term partnership with PokerStars earlier in 2026.

Lex Veldhuis Joins GGTeam

Veldhuis will continue streaming poker while helping promote GGPoker's dedicated Streamer Mode. His new role will also involve hosting exclusive tournaments and special promotions for his audience.

He joins a GGTeam roster that already includes content creators Kevin Martin and Greg Goes All In. The signing reflects GGPoker's continued investment in poker entertainment and its efforts to connect with audiences through live broadcasts and online content.

Veldhuis described GGPoker as a natural choice for himself and his community, highlighting the platform's software, extensive tournament schedule, and the potential for collaborative projects with the operator.

Daniel Negreanu also welcomed the announcement, praising Veldhuis's contribution to poker streaming, his work ethic, and his ability to engage viewers.

The Dutch professional has already been playing almost exclusively on GGPoker in recent months, making the formal partnership a continuation of his existing relationship with the platform.

WSOP Online Streams Reach 550,000 Hours Watched

The announcement followed Veldhuis's participation in the WSOP Online series, during which he completed an extensive six-week tournament grind and shared his experience through regular broadcasts.

His streaming statistics demonstrated the reach of his content. Across the series, his broadcasts generated approximately 550,000 hours watched, attracted 260,000 unique viewers, and reached a peak of 10,000 concurrent viewers during a deep run in the $5,000 buy-in Main Event. His videos also accumulated 2.1 million views.

The tournament results were more difficult financially. Veldhuis reported a loss of approximately $120,000 across the series, with an average buy-in of $640. He also recorded five deep runs in WSOP bracelet events, finishing between fifth and fifteenth place.

Despite not securing a bracelet, Veldhuis described the experience as highly motivating. He had not played in Las Vegas since 2014 and welcomed the opportunity to return to a major series, compete against strong opponents, and experience the intensity of a prolonged tournament schedule.

The Mental Challenges of a Long Tournament Grind

Veldhuis also spoke about the psychological demands of playing for six weeks while broadcasting his results to an audience.

He did not consider the $120,000 loss a disastrous outcome, but acknowledged that enduring 15 to 20 consecutive losing sessions in front of viewers can be mentally exhausting.

His ambitions included winning a WSOP bracelet, but he emphasized that the value of the experience should not be measured exclusively by a trophy or the final financial result.

He also highlighted the quality of the opposition, noting that many players demonstrated creative strategies and consistently challenged him to improve. Even after extensive preparation, Veldhuis believes there is still considerable room for development in his game.

A Strategic Addition to GGPoker's Streaming Team

For GGPoker, the partnership brings an established international streaming personality into its ambassador program. Veldhuis combines high-stakes tournament coverage, strategic explanations, and emotional reactions to the action, offering a style of content that appeals to both experienced players and recreational audiences.

His responsibilities around Streamer Mode, exclusive tournaments, and audience promotions could also create additional opportunities for interaction between GGPoker and his community.

With the signing of Veldhuis, GGPoker is making another investment in poker content creation while expanding the visibility of its tournament platform.

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