After gradually reducing its presence in the UK market since 2018, the new gambling regulations in the country contributed to push Betsson Group away. Eight UK brands of the group are already not accepting any more bets or deposits and deposits are being repaid. The company expects to increase efficiency with a more focused strategy in a promoting single brand: Rizk.
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Three of Betsson's four UKGC licenses have been fully withdrawn, that includes: Betsafe UK, CasinoEuro, RaceBets, Jackpot24/7 and SuperCasino, that are no longer accepting bets and deposits. Betsson said in its corporate filing: "The customers of these brands will be contacted accordingly, all deposits will be repaid, and all outstanding bets will be paid out as winning bets". It also added: "This initiative will increase efficiency and have a positive impact on the contribution from its UK business" and that "It will also enable resources to be reallocated for profitable growth in other markets. The other eight brands will be retained in the Group's portfolio for use in other markets and therefore there will be no need for write down of goodwill or trademark.".
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